‘Stand up and show the world what makes you perfectly, imperfect. We want you to highlight the features other brands encourage you to cover up. Because life isn’t about finding yourself, life is about celebrating who you really are.’
I love the fact that Illamasqua does not have a generic theme for every collection, like ‘this is the new summer collection’, they have a manifesto. The idea to celebrate your imperfections is simply fabulous. A difficult feat for a makeup brand, where the traditional purpose of makeup is to hides flaws. Other brands tell you to cover your freckles and de-frizz your hair, but Illamasqua’s poster girl for this campaign has a beautifully freckled face (mirroring the speckled nail polishes) and afro hair, oh and not to mention bright lime green lip gloss!
My favourite items in the collection have to be the limited edition nail polishes, in Freckle, Speckle, Mottle, Fragile and Scarse, (left to right below) I love the speckled effect and can’t wait to buy one (or two) to try! The swatches I’ve seen online look gorgeous, I’ve used Illamasqua polishes before and they are lovely to work with. If anyone has any of these, I would love to hear what you think of them.
You can purchase the I’mperfection collection now from:
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