St Patrick’s Day with The Glow Brand

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Hi Guys!

Happy St Patricks Day! I hope whatever you’re up to today has some sort of Irish theme!! As perviously mentioned, I’m not too well at the moment, so unfortunately as much as I want to, there will be no Guinnes swilling or attempts at the Riverdance for me today, I’m not even up for hunting for leprechauns – sad times! I do however, have a gorgeous new pair of heels to comfort me in my time of need, these amazing shoes are super high, neon green and made of rubber type material called thermoplastic polyurethane, and they. are. everything.

Ok I know they may not exactly be to everyone’s taste, but they are so me! I’ll happily admit I’m not the best at walking in heels, and I try not to actually walk in them at all costs – I’m more of a shuffle from the limo to the bar kinda girl, and just sit and look pretty if you know what I mean! ;D

Anyway my fabulous new heels are in True Green (for Paddy’s day of course) this colour supports the Missione Sogni Foundation, which is the Italian version of The Make-A-Wish Foundation. I love that The Glow Brand work alongside a wide range of charities, so you know that a percentage of your money is going to a worth while cause. Also, The Glow Brand also have loads of other bright (and a couple of less bright) colours on offer, with each different colour representing a different charity. You can see all the details on their site here.

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I was also lucky enough to grab the opportunity to interview the founder of The Glow Brand, Tammy Haines, so I could learn a bit more about them and the work they do –

1.    I’d love to hear the background story behind The Glow Brand?

My mother, Jennifer Haines, passed away some years ago from Cancer. She was someone who really did a lot for other people, simply from the goodness of her own heart without expectations and so I wanted to do something in her memory. My mother was also someone who was incredibly athletic. She was quite well known for running ultra-marathons e.g. the Comrades (in South Africa, 89km long) and at this time you would often see runners, raising funds for charities and wearing a silicone wrist band.

My mother had also started a new life for our family, she came ahead of our immigration from South Africa to Europe and literally went from stay-at-home mother to business lady, rediscovering fashion along the way. 

In my mind the stiletto is the ultimate power symbol for women, so it made sense to me to redefine this particular wardrobe item. I want the stiletto to be about the wearer, that they literally make a stand for their beliefs and values. Hence the classic design and beautiful use of colors, each representing a charity.

2.    Can you explain how The Glow Brand work with charities?

The Glow Brand looks for charities that have an intimate partnership with anyone contributing to their cause. As a start-up we expected in the beginning to be selling few units, and we got a lot of blocks from charities that expected guaranteed minimum contributions starting from 10,000 Euros and upwards. 

As a growing company, we hope to eventually be able to give this, and more, but this administration made us wonder how transparent it was on how clearly we would be able to see the difference on what our contributions where making. So this and our relationship with the charity has become very important to us.

We have looked for charities that touch every part of our lives and are either international or in a country that we haven’t had a chance to make a difference in. In fact, the color: Lady Greystone, hasn’t been allocated a charity yet and we are looking for one possibly helping with support in times of crisis such as supporting with medical supplies, fresh water or building homes. We welcome suggestions and contacts!

3.    I love the neon colours the shoes are available in – why did you go for neons rather than more traditional colours?

We started with 5 neon colours in order to grab attention, the same way the bright silicone wrist bands do. We saw that it explained our goal faster and young women where really having fun putting color back in their wardrobes. Looking around now, floresecent colors are quite popular in clothing.

We started last year also with traditional colour, not to be conservative, but to also embrace the ease of wearing The Glow Brand on a more day-to-day basis. E.g. Not every fashionista wants to wear rubber boots when it rains, The Glow Brand stilettos are perfect for bad weather in a extremely classy and eye catching way. Talk about brightening up your day!

4.    Is there anything else you’d like your potential customers to know?

A start-up is not easy; and in the fashion industry breaking the norm with new materials is extremely difficult. What we are doing is beautiful, designed with heart and honest. We aren’t supported by the marketing money of hiring well known celebrities to flaunt our product. 

Our stilettos are shoes for the people, worn by the people. We hope that the logo will eventually be known for the wearer and what that person wants to see improved or supported in their lives. The world is much bigger than one person. I owe this philosophy to both my parents, and I think this is a fabulous way to act as an entrepreneur. We need more businesses with this approach.

I’ts been great hearing the story behind the company, and I love that they work slo closely with many charities. I’d love to hear what you think of my amazing shoes!? xxx

This post contains a sample provided for review



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