Armani Prima Collection: Making your Makeup Last Longer #PrimaSkinStories


Hi Guys!

I hope you’re having a great weekend? I have a brand new range of products to share with you today – the Armani Prima collection by Georgio Armani offers targeted skincare solutions for anyone who finds their makeup becoming problematic throughout the day. Whether your eyeshadow creases, your foundation fades, or your skin becomes oily and shiny, Georgio Armani have a solution for you!


The Prima range aims ‘to convert makeup lovers into skincare lovers‘ and includes five products to prevent pretty much any type of makeup disaster before it happens –

  • Smart Moisture Serum – to stop foundation fading throughout the day.
  • Glow-On Moisturising Balm – to help eradicate shine.
  • Eye & Lip Contour Perfector – to prevent eyeshadow creasing / stop lipstick fading and smudging around the lips.
  • Day Long Skin Perfector – to stop foundation becoming cakey and patchy, and settling into pores and fine lines.
  • Refreshing Makeup Fix – to help your makeup stay put all day.


I have three products from the collection –

The Glow-on Moisturizing Balm (£62.00) is a wonderfully luxurious, yet lightweight balm. I wanted to make a point of saying its lightweight because I think people often assume a ‘luxurious’ product like this would be heavy and rich – this is very much the opposite though. The Glow-on Moisturizing Balm has been formulated to give you glowing, plumped skin as well as 24 hour moisture. The balm instantly melts into the skin and contains Georgio Armani’s Liquid Mirror Complex, which ensures a prolonged reflection of the light on the skin. I’ve used this a couple of times now and I just love how it makes my skin feel incredibly smooth and even before applying my makeup. It worked well at helping my foundation to stay put and keeping shine at bay around my nose.

The Eye & Lip Contour Perfector (£35.00) is an ingenious 2-in-1 product that targets both the lips and under eye area. It contains Buckwheat extract and Haloxyl to reduce dark circles and under eye puffiness, and Glycerin, Jojoba butter and Hydralip to give intensified hydration and reduce fine lines. Personally, I love using this on my lips – it feels so smooth and nourishing, like a super luxurious lip balm. It definitely primes the lips well making them super soft before applying lipstick, and I noticed my lipstick lasted longer when using this product prior to application.

And lastly the Refreshing Makeup Fix (£30.00) – this fantastic setting spray refreshes, protects and sets in just one spritz. I’m a big fan of any spray products for the face, whether it’s a setting spry or a face mist – and I love that this both sets your makeup and gives a boost of refreshment in one product. The Refreshing Makeup Fix sprays a light, delicate scented mist over the face which feels cool and refreshing whilst protecting the skin against external factors, and of course it also helps boost the appearance of make-up all day.

I have to say I’m really impressed with these products – they’re definitely worth checking out if you’re looking for some luxurious base products to help prime and keep your makeup staying put throughout the day.

The Georgio Armani Prima range is available now at House of Fraser.

I hope you enjoyed my post xxx

This post contains press samples

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