Paris Fashion Week: Paul & Joe SS17


Hi Guys!

Well after hopping off the New York just over a month ago, never in a million years did I expect to be invited on another press trip so soon – I mean these sorts of things just don’t happen to me!

So when I was asked to pop along to Paris Fashion Week to catch the Paul & Joe show, as well as go behind the scenes to learn about their SS17 makeup – well of course I jumped at the chance 🙂

So we jetted off on the Eurostar and landed in Paris, just in time to grab a bite to eat and head off to check out the show preparations…



I’d never been backstage at a fashion show, so I didn’t really know what to expect. The area wasn’t quite as ‘hustle and bustle’ as I’d expected – in fact it was really quite quiet and calm. As expected though, there were makeup artists and hairdressers everywhere, as well as of course, beautiful models and tonnes of gorgeous Paul & Joe makeup.




We were then informed that the show was in fact taking place outside beside the River Seine – a couple of streets away – and this is something that hadn’t been done before. Well, I thought this was quite a daring move for October! And because of this, it wouldn’t be possible for the models to change outfits – so there would be no clothing changes at all. Each of the 35 models would be assigned a single outfit for the show.


The head makeup artist was Mark Carrasquillo who we all watched eagerly working his magic on the models. He explained to us that the concept was of a teen girl, she’s cool, she doesnt care what anyone thinks of her. She wears her boyfriends clothes. She experiments with makeup. There was no powder, no blush, and no contour. Skin was clean, fresh and dewy, and eyes were ringed with kohl and coated with layers of mascara – the epitome of London girl cool.


I noticed some of the gorgeous new Paul & Joe skincare products were being used to prep the models skin too – I’ll be posting about the new range shortly.


I also spotted some eyebrow bleaching backstage…


The 35 models then headed to the river for a practice run – and it was quite amusing watching such a large gaggle of models walking through the Paris streets, still in preparation for the show, there were bath robes, hair clips and designer bags aplenty!


Eventually show time was upon us and we all took our seats. The show itself was so much fun! The music was loud, and the vibe of the whole show was youthful and fun, with a ‘don’t care’ attitude.

The clothes were casual, grungy and cool – complimented perfectly by the minimal makeup. There were slouchy fabrics, with oversized baggy trousers and drop waists on dresses, as well as plenty of layering and textured details. I fell in love with a gorgeous coat covered in sequinned flowers.

This really was a fantastic experience, and I really hope I to go to more shows next year! I’ll be posting shortly on Paul & Joes beauty and skincare products too.

I hope you enjoyed my post xxx

Travel and accommodation was provided courtesy of Paul & Joe.

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