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Beauty: Introducing Beauty Pie, the New Take on Beauty Subscriptions

Posted on January 3, 2017

Hi Guys!

Now I love a beauty box sub, and I love the surprise of not knowing whats going to arrive each month, but I also feel that this concept has become a bit stale of late, with many beauty box brands becoming quite repetitive with both the brands and products they use – the whole concept of beauty sub boxes is starting to feel a bit dated and could do with a shake up in my opinion. Anyway, this mini rant brings me nicely on to Beauty Pie – because initially I thought I’d received a new beauty box in the post – which in fact it wasn’t – but it is a subscription service for beauty fans…

Ok so in a nutshell, you subscribe to Beauty Pie for £10 a month, which allows you to be able to purchase their products, at very low ‘factory’ prices, rather than RRP prices.

It’s important to point out that rather than a beauty box, which includes many brands, Beauty Pie only offer their own branded products. Promising ‘luxury cosmetics at factory prices’, they aim to bring the consumer high quality makeup products, cutting out the middle man, expensive promotions and packaging, to bring maximum discounts to the consumer – all resulting in you being able to purchase products at cost prices. So for example, a Beauty Pie lipstick which has a RRP of £20.00, will cost a member less than £3.00 – which really does sound like a great bargain (providing the products are as good as they’re made out to be)

I’ve received a PR a box of five products from Beauty Pie, including a mascara, lip gloss, lipstick, powder and foundation. Here are my initial thoughts –

The Everyday Great Skin Foundation (RRP £30.00, member price £4.75) was unfortunately very much the wrong colour for me – I received Medium Honey was way too dark and way too orange, but by tying it on the back of my hand my initial impression is that it’s a nice, lightweight feeling matte finish foundation, with medium coverage. I’ll see if I can get a shade more matched to my skin tone so I can try it on my face and give you a better idea of what it’s really like. I also want to mention the packaging, which looks pretty. The foundation comes in a frosted glass pump bottle, with a glossy plastic pump at the top – but no lid, which I thought was slightly odd. The look and feel of the product packaging in general is sleek, yet surprisingly lightweight when you hold them. Beauty Pie have explained that they don’t add weights to their packaging like many manufacturers do, which of course is a tactic to make the product heavier, and therefore appear more expensive – I didn’t even realise this was a thing!

Next we have the One Powder Wonder Perfecting Powder (RRP £26.00, member price £3.68) I initially thought was a highlighter as the surface of the powder had quite a sheen with a very slight sparkle. It is in fact a translucent setting powder though – it’s super finely milled and really rather nice. I’ve used this a couple of times now and it sets my foundation well.

The Matte Lipstick in Cowboy Nude (RRP £20.00, member price £2.23) is a lovely mid nude / brown shade which is right up my street – it’s slightly more beige toned than the image looks above. The formula is surprisingly creamy, and easy to apply, and felt neither hydrating nor drying on my lips. And the Superglazy Lipgloss in Sugar Bun (RRP £19.00, member price £2.14) is a nice non-sticky gloss – and the shade Sugar Bun matches the lipstick really well. There’s nothing particularly special about this gloss, but for just over £2.00 I think it’s a bargain.

And lastly the Uber Volume Boost Mascara (RRP £20.00, member price £1.93) – I’m quite fussy with mascaras and I was actually rather surprised with this one as I really rather liked it! My short straight lashes can be a real pain, but this mascara gave a nice curl with a decent level of volume without being to heavy – this is great for every day wear for me.

Overall my initial impression is this is pretty decent makeup (but not particularly outstanding)  and the member prices really are fantastic for the quality you’re getting – BUT – when you consider you’re spending £10 a month on a subscription, and might not buy products every month, the amount you’re spending will soon tot up. Even if you don’t purchase anything for only one month, your £2.14 lip gloss has suddenly cost you £22.14 (£10 for last month’s subscription, £10 for the current month’s, plus the lip gloss cost price) – so though I do like the concept, I think you really need to weigh it up before being bowled over by the Beauty Pie’s crazy cheap prices.

I’d love to hear what you think of this concept? I hope you enjoyed my post xxx