Well it looks like the peeps at H&M have been busy little bees lately. First they launch & Other Stories, (I have apparently, been living under a rock for a while because I hadn’t actually heard of this until recently) This store is, completely tres chic. I don’t think I could actually love it more. The styling and photography are innovative and really maximise the products potential; I find myself looking through the site piecing together imaginary outfits with accessories and bags, more so than I do with any other online store. The jewellery is one of my favourite departments on the site, I love the simple shapes, and bold, sculptural styles.
Rhinestone Ring, £12
Twin Chain Bracelet, £10
Pendant Bracelet, £17
Next we have the H&M Conscious Collection. This collection is part of H&M’s work towards a more sustainable future in fashion. This year’s collection is at the forefront of both fashion and sustainability and inspired by delicate floral prints and soft shades of green for spring. I particularly like the new Conscious Exclusive partywear range, which will be launched later this spring. This collection focusses on glamorous partywear in muted pastel shades.
Read more about the collection here.
Next we have the H&M New Icons Collection. This collection was created based on the street style of models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen. I’m really looking forward to this collection, described as a 20-item capsule collection of fashion essentials, the range comprises a mixture of influences – taken from the individual styles of each girl – allowing shoppers to create their own model-off-duty look.
And finally, of course, Beyonce for H&M!! We’ve had Rihanna for River Island so it only makes sense for H&M to follow suit and pull out the Beyonce trump card! I was quite disappointed by the Rihanna collection, so hopefully Beyonce’s collection will be a bit more bootylicious!! 😀