How Is This Okay?

How Is This Okay?

This morning whilst scouring the internet for all sorts of gorgeous expensive things that I don’t need and can’t afford anyway, I came across a particular designer’s brand new range of AW15 bags, and since then I’ve been struggling to put into words how I feel about them.prozak-clutch-bagYes this is a EUR 945 / £694.43 hand embroidered designer clutch bag, by Sarah’s Bag, made to look just like a medication packet for Prozac…

After looking into this further I’ve found out that Sarah’s Bag have created a whole collection of ‘medicine’ themed clutch bags. The majority of them literally shocked me – (I’ve added a description about each medication under each bag to explain which illness that particular medication is for)lexotanine-clutch-bagLexotanine Day Le Carre Clutch bag, EUR1215: Lexotanil / Bromazepam is marketed under several different names including Lectopam, Lexotan, Lexilium, Lexaurin, Brazepam, Rekotnil, Bromaze, Somalium and Lexotanil, it is a benzodiazepine derivative drug. It has mainly an anti-anxiety agent with similar side effects to valium.melatonin-clutch-bagMelatonin Day Case, EUR 675: Melatonin is a hormone found naturally in the body, so melatonin used as medicine is usually made synthetically in a laboratory. People use melatonin to adjust the body’s internal clock. It is used for jet lag, for adjusting sleep-wake cycles in people whose daily work schedule changes (shift-work disorder), and for helping blind people establish a day and night cycle. Melatonin is also used for the inability to fall asleep (insomnia); delayed sleep phase syndrome (DSPS); insomnia associated with attention deficit-hyperactivity disorder (ADHD)prozak-clutch-bagProzak Day Box, EUR 945: Prozac (fluoxetine) is a selective serotonin reuptake inhibitors (SSRI) antidepressant. Prozac affects chemicals in the brain that may become unbalanced and cause depression, panic, anxiety, or obsessive-compulsive symptoms. Prozac is used to treat major depressive disorder, bulimia nervosa (an eating disorder) obsessive-compulsive disorder, and panic disorder.xanax-clutch-bagXanak’s Day Clutch Me, EUR 594: Xanax (alprazolam) is a benzodiazepine (ben-zoe-dye-AZE-eh-peen). Alprazolam affects chemicals in the brain that may become unbalanced and cause anxiety. Xanax is used to treat anxiety disorders, panic disorders, and anxiety caused by depression.

Now I’m a big fan of kitsch and novelty bags and accessories, if I had the money I’d definitely be treating myself to some Charlotte Olympia goodness, and actually ASOS have some pretty awesome budget friendly ones in stock right now too. But this just doesn’t make any sense to me. Why on earth would anyone want to make a bag like this? And why would anyone buy it? WHO would buy it?

With over a quarter of the population being affected at any one point in the lifetime, mental illness is obviously no laughing matter. Yet products keep popping up on the market that trivialise and make fun of these illnesses as well as sufferers. Remember that Joy greetings card from last year? And the ‘joke’ hand sanitiser aimed at those with OCD?

joy the store lithium card

ocd hand sanitiser paperchase

I suffer on and off with mental illnesses including anxiety and depression, but putting myself aside, someone very close to me suffers a lot worse than I do. She has been prescribed Prozac, for many years as she has severe debilitating, life-altering depression. She finds it difficult to function normally. She struggles to get up in the morning, to wash and look after herself, and I’m not even going into the social effects this has had on her.

How do you think she would feel if I went to visit her tomorrow sporting my brand new hand stitched designer clutch bag that’s styled like a medicine packet for her own medication, emblazoned with the pop-art style, comedy-esque slogan ‘Prozak – Feels like heaven every day’?

I’m just at a loss for words. I really am.


I mean have I missed something here? Am I so blinded by the thoughts and feelings created by my own illness that I’ve somehow missed the blindingly obvious joke? I just feel a bit flabbergasted and confused about the whole thing.

I’d be interested to hear what you think about this so please so let me know your thoughts in the comments.





  1. 1 September, 2015 / 6:58 pm

    So seriously NOT OKAY. Prozak doesn’t fix sod all btw, caused a suicidal stage in my mental health history.

    Really dislike.

  2. Verena
    3 September, 2015 / 7:55 am

    This is just sick. Some people will do anything for money!

    No one would ever dream of making a bag that looks like a medication for cancer. That’s because mental illnesses are not taken seriously and products like the above contribute to that kind of thinking. I am truly disgusted and disappointed in mankind once again. Whatever happened to decency?

  3. 3 September, 2015 / 7:05 pm

    No, this is NOT okay! From someone who suffers with anxiety and depression, this is just taking the piss out of people who take medication for having mental health issues. That being said, I don’t take medication… ANYWAY!

    This is just not acceptable. I’ve found over the years on Tumblr that people tend to use mental health as something “cool” and “hip” to have, and it’s a real shame. 🙁

  4. 6 January, 2016 / 9:57 pm

    I know I am a bit late in commenting on this post but I have only just read it. I was astounded after reading this, I have suffered with a number of different mental health illnesses for over 20 years and can’t understand why the designer thought this was a good idea. It is just not funny at all. Mental health illnesses are no laughing matter and they suck the life out of you. I am deeply offended by this as I am sure many others are as well.

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