Pollution isn’t something you’d necessarily associate with beauty and skincare, but environmental aggressors such pollution, smoke and UV rays are in fact constantly taking a toll your skin without you realising. In reaction to this, Elizabeth Arden have developed their own ‘invisible skin shield‘ to protect, prevent further damage, and strengthen the skin.
Elizabeth Arden’s research has found that 80% of all signs of skin aging are due to environmental aggressors – which really is a staggering statistic…
[otw_shortcode_quote border=”bordered” border_style=”bordered” background_color_class=”otw-silver-background” background_pattern=”otw-pattern-1″]Exposure to UV rays and pollution—particularly in urban areas— wreaks havoc on skin, right down to its DNA. Sun exposure is well known to be a major cause of visible skin aging and now recent studies reveal the need to also shield the skin from air pollutants called ambient particulate matter, which generates excess free radicals which interfere with skin’s ability to produce collagen and elastin and retain moisture. [/otw_shortcode_quote]
Prevage City Smart was then developed as a daily use product, offering triple action protection –
Protect: Anti-Pollution Shield Technology forms an invisible protective barrier to help prevent harmful toxins and pollution particles from penetrating skin. 100% Mineral Broad Spectrum SPF 50 sunscreen filters out UVA and UVB rays.
Prevent: A patent-pending Anti-Pollution Complex is comprised of an exclusive antioxidant blend of Idebenone, the world’s single most powerful antioxidant, Green Tea, Thiotaine, Ferulic Acid and L-Carnosine, to neutralize free radical damage caused by pollution and UV exposure. In addition, City Smart also helps to prevent the appearance of future signs of skin aging, including lines, wrinkles and hyperpigmentation.
Strengthen: A DNA Enzyme Complex formulated with purified enzymes helps protect against free radical damage and supports skin’s natural repair process against oxidative stress. Skin’s elastin and collagen matrix are protected and its natural recovery process is strengthened resulting in healthier, more resilient looking skin.
This really is an excellent product to use as a final step in your skincare regime. It doesn’t matter how old you are or what skin type you have, this hydrating and multi-active product is suitable for all. It’s also worth mentioning that Prevage City Smart also contains a universal tint with optical diffusers which works well with all skin tones, to help even out the complexion.
Elizabeth Arden city Smart is £55.00 for 40ml and available now at Boots.
I hope you enjoyed my post xxx
This post contains press samples