I’m not sure if you’ve heard what Lush are up to, but I think this is a fab campaign and definitely worth sharing xxx
From 27th January – 14th February, LUSH shop windows are declaring: WE BELIEVE IN LOVE and LUSH staff are inviting their customers to show solidarity with marginalised LGBTQ communities by painting a #SignofLove on their body.
The #SignofLove a pink triangle, which is now seen as a global sign of Lesbian Gay Bisexual Transgender & Queer (LGBTQ) rights. Used first by the Nazis as a badge to mark and identify gay people in concentration camps, this triangle has been turned on its head and reclaimed by the LGBTQ community to symbolise gay rights.
The Valentine’s campaign is launched in partnership with All Out to coincide with the Winter Olympics in Sochi, Russia. When LUSH staff and customers paint and share their #SignofLove, they are responding to new legislation in Russia that bans the “propaganda of non traditional sexual relations to minors”. The campaign will not run in LUSH’s Russian shops.
What: For Russia, With Love LGBTQ Valentine’s Carnival
When: 12noon on Friday 14th February 2014 (Valentine’s Day)
Where: The Russian Embassy, 6-7 Kensington Palace Gardens, London W8 4QP
Principle 6 of the Olympic Charter states that any form of discrimination is incompatible with the Olympics and the International Olympic Committee has confirmed that this includes sexual orientation. But in Russia, new anti-gay laws have created a massive surge in anti-gay violence within the country.
Tamsin Omond, Head of LUSH Campaigns comments,
“Valentine’s Day is the perfect time to stand up for everyone’s right for love. No country, company or individual can stop love; all they can do is punish people for that love. To do so – to forbid or criminalise love – is unnatural and cruel, so I am proud that we are standing in solidarity with LGBTQ people and campaigning for equal love. We support ALL OUT’s ongoing campaign to push for an end to Russia’s anti-gay laws by asking our customers and online audience to paint a pink triangle and to share their #SignofLove.“
Andre Banks, Executive Director of ALL OUT says,
“We’ve joined Lush in a partnership to spread #SignofLove so that LUSH customers – straight, LGBT, and otherwise – can show their solidarity with LGBTQ Russians before and during the 2014 Olympic Games in Sochi.”
Join the conversation! @LushLtd #SignofLove xxx