Moschino’s latest fragrance has recently hit the shelves, and it’s just fantastic. I absolutely love Moschino as a brand – who else could possibly bring Barbie, Spongebob, Macdonalds and ‘low culture’ in general to the catwalk, juxtaposing these every day brands with couture fashion, resulting in something completely different and exciting.
Jeremy Scott is the brains behind Moschino’s unmissable tongue in cheek style, and his first fragrance, FRESH, has been inspired by their spring / summer 2016 collection which features a mixture of pop culture references, including motorway signs and high vis fabrics, as well as the Power Puff Girls, and of course, window cleaner.
What I love about Moschino in general, is the simple FUN factor.
I love the innovation, the fearlessness, the bright gaudy colours. And as far as the FRESH fragrance is concerned, I really don’t think the world of perfumery has seen anything like it before. Amongst a mass of yellow and golden liquids, with expensive looking intricately detailed glass bottles, FRESH stands out like a sore thumb. It’s bold and unapologetic, and embodies everything I love about the Moschino brand.
The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?
When it comes to the fragrance, surprisingly to some, FRESH doesn’t actually smell like window cleaner… it’s a very bright and clean scent, reflected by the crisp white outer packaging. Moschino describes this fragrance as surprising, ironic and joyful.
FRESH has sparklingly bright top notes of mandarin and bergamot, with the added intense character of ylang yang. It has a juicy, yet floral heart, with a contrast of raspberry with velvety white peony and osmanthus. The base underlines the refined and contemporary character of the perfume, thanks to a sensual trail of cedar wood, with patchouli and ambrox.
So what do you think of FRESH? You can probably tell by now that I love it!
Moschino’s FRESH is available now exclusively at Selfridges.
I hope you enjoyed my post xxx
This post contains press samples