As a gal that’s a little bit obsessed with fragrance, honestly nothing excites me more than discovering a new brand! Jusbox Perfumes are a relatively new niche fragrance company that explore the unique connection between scent and music.
You’ll probably be aware that both music and fragrance can be directly linked to our memories – you hear a certain song and it’ll remind you of a certain person, an event, an emotion, and exactly the same goes for scent. Certain smells will take you straight to a point in time in your memory as soon as you smell them. Jusbox aim to unite music and scent, with a unique range of contemporary fragrances inspired by musical icons, eras and genres.
One of Jusbox’s latest launches is No Rules is inspired by punk music…
“…Punk was a teenage revolution. We didn’t know what we wanted but we knew we wanted something different. There were no rules in punk. The only rule was be interesting, be innovative, challenge the status quo. Don’t just say it, shout it…shout it with rage and honesty…. It was an explosion of creativity. Everything changed. It rewrote the rules, it was anarchy, it challenged everything.”
What to expect from a fragrance based on music? It’s hard to know – I would expect something quite unusual and innovative, and I have to say that’s exactly what you get with No Rules. This is very much a unisex scent – it’s no more feminine than it is masculine, and I’d also say it’s quite polarising, I think you’ll either love No Rules or you just won’t get it. On initially trying the fragrance, I’m immediately hit with a soapy note, tinged with a metallic element – it’s like nothing I’ve ever smelled before. The more obvious ‘punky’ notes in this scent being the Metal accord, to remind you of the excessive and very recognisable use of safety pins and studs in the punk movement, Leather, of course for leather biker jackets, and also Vinyl, representing vinyl records. There are also notes of cool Aldehydes and Ether contrasting with the warmness of Cinnamon and Leather.
Punk, by definition was an ‘anti’ movement, there were no rules, and though I wasn’t personally around when Punk was at its full force, so I can’t really appreciate the atmosphere of the time. What I can say is that No Rules is unusual, creative and unexpected, and in that sense it does a fantastic job of representing the punk ethos.
- Top Notes: Aldehydic, Ethereal and Saffron
Heart Notes: Lavender, Vinyl and Cinnamon
Base Notes: Leathery accord, Birch bark and Musk
Jusbox fragrances are available now exclusively at Selfridges.
This post contains press samples